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Article
July 11, 2023

The Goldilocks approach: How picking one “just right” team pays off

Clinton Bonner
VP, Marketing
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min. read

Goldilocks wasn’t being picky with her porridge. She wanted it “just right” and who can blame her? Your needs go way beyond porridge at an optimal temperature, though, which makes finding support that’s “just right” even more important. After all, you’ve got groundbreaking products to build, a market to wow, and a business to scale. You need great experts, even better collaboration, and strategies that turn larger-than-life ideas into tangible realities. That means you need to channel your inner-Goldilocks and find a team that’s just right.

Yes, we said “team.” Singular. It may sound a little counterintuitive at first, but consolidating your vendors down to one multifaceted partner will give you stronger results. We like to think of “consolidating” and “accelerating” as synonyms of sorts because we know firsthand that consolidating to the right partner will accelerate your overall innovation.

Here’s how a one-shop approach benefits you from start to finish:

1. The push to do more with less isn’t going anywhere

Everyone is being squeezed to do more with less right now, and you’re likely no exception. Gone are the days of limitless budgets and fat overhead. In fact, you may not get any greenlights from upper management until you cut down your vendor list. 

This may feel like climbing Everest in flip-flops, but it’s actually easier than you think. Just find the right partner — a Swiss Army knife of expertise under one roof because it saves money, time, and frustration. Just like that, doing more with less becomes an achievable reality instead of a daunting decree from the C-suite.

2. Too many cooks equal too much chaos

No matter how great all of your vendors may be, there’s always time and effort needed on your end to play host to this big party of experts. If you look up “chaos” in the dictionary, you might find a picture of someone trying to juggle a team of product designers, a separate UI/UX team, another agency of web designers, a gaggle of engineers, AI specialists, and so on.

But when you consolidate down to one partner that “gets it” from all angles, your time and effort go down dramatically. Consolidation creates a smoother path to success because you don’t have to be the harried go-between.

3. One team, one dream

Hiring multiple specialized teams is like having a stable full of horses wearing blinders — they’re only laser-focused on the one piece of pie they’ve been handed. 

When you consolidate to one vendor, you get a start-to-finish strategic partner that’s just as invested in each phase as you are. They only win if you win. They have expertise from all sides to turn bold visions into an equally-amazing reality, all while being thorough and efficient. At Launch we preach (and deliver on) providing each of our clients with a continuous team for very specific benefits

4. Jack and Jane of all trades aren’t particularly helpful

Don’t mistake consolidation for relying on a team of generalists. A lot of the big conglomerates brag about doing everything under one roof, but what they’re missing under that roof is true specialists that can be pulled in as needed. What does that leave for you in the end? Products that aren’t nearly as exciting and dynamic as they should be.

Simply flip your thinking around. Instead of wrangling five vendors to specialize in five different areas, team up with one group that can tackle them all. Your partner should give you a core team that’s with you through thick and thin, one that deeply understands the market, your users, and your vision. Then, as your project rolls along, this core team knows exactly when to pull in more of their specialized coworkers and how to get them up to speed as efficiently as possible — without you having to sign another contract or find additional budget.

Consolidation isn’t a punishment. When done correctly, it’s a reward that forever changes the way you create, deploy, and expand products. We speak from experience — we’ve helped some of the biggest names in the private and public sectors do it. Let’s fire up your inner Goldilocks and talk about why we’re just right for you.

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Article
July 11, 2023

The Goldilocks approach: How picking one “just right” team pays off

Goldilocks wasn’t being picky with her porridge. She wanted it “just right” and who can blame her? Your needs go way beyond porridge at an optimal temperature, though, which makes finding support that’s “just right” even more important. After all, you’ve got groundbreaking products to build, a market to wow, and a business to scale. You need great experts, even better collaboration, and strategies that turn larger-than-life ideas into tangible realities. That means you need to channel your inner-Goldilocks and find a team that’s just right.

Yes, we said “team.” Singular. It may sound a little counterintuitive at first, but consolidating your vendors down to one multifaceted partner will give you stronger results. We like to think of “consolidating” and “accelerating” as synonyms of sorts because we know firsthand that consolidating to the right partner will accelerate your overall innovation.

Here’s how a one-shop approach benefits you from start to finish:

1. The push to do more with less isn’t going anywhere

Everyone is being squeezed to do more with less right now, and you’re likely no exception. Gone are the days of limitless budgets and fat overhead. In fact, you may not get any greenlights from upper management until you cut down your vendor list. 

This may feel like climbing Everest in flip-flops, but it’s actually easier than you think. Just find the right partner — a Swiss Army knife of expertise under one roof because it saves money, time, and frustration. Just like that, doing more with less becomes an achievable reality instead of a daunting decree from the C-suite.

2. Too many cooks equal too much chaos

No matter how great all of your vendors may be, there’s always time and effort needed on your end to play host to this big party of experts. If you look up “chaos” in the dictionary, you might find a picture of someone trying to juggle a team of product designers, a separate UI/UX team, another agency of web designers, a gaggle of engineers, AI specialists, and so on.

But when you consolidate down to one partner that “gets it” from all angles, your time and effort go down dramatically. Consolidation creates a smoother path to success because you don’t have to be the harried go-between.

3. One team, one dream

Hiring multiple specialized teams is like having a stable full of horses wearing blinders — they’re only laser-focused on the one piece of pie they’ve been handed. 

When you consolidate to one vendor, you get a start-to-finish strategic partner that’s just as invested in each phase as you are. They only win if you win. They have expertise from all sides to turn bold visions into an equally-amazing reality, all while being thorough and efficient. At Launch we preach (and deliver on) providing each of our clients with a continuous team for very specific benefits

4. Jack and Jane of all trades aren’t particularly helpful

Don’t mistake consolidation for relying on a team of generalists. A lot of the big conglomerates brag about doing everything under one roof, but what they’re missing under that roof is true specialists that can be pulled in as needed. What does that leave for you in the end? Products that aren’t nearly as exciting and dynamic as they should be.

Simply flip your thinking around. Instead of wrangling five vendors to specialize in five different areas, team up with one group that can tackle them all. Your partner should give you a core team that’s with you through thick and thin, one that deeply understands the market, your users, and your vision. Then, as your project rolls along, this core team knows exactly when to pull in more of their specialized coworkers and how to get them up to speed as efficiently as possible — without you having to sign another contract or find additional budget.

Consolidation isn’t a punishment. When done correctly, it’s a reward that forever changes the way you create, deploy, and expand products. We speak from experience — we’ve helped some of the biggest names in the private and public sectors do it. Let’s fire up your inner Goldilocks and talk about why we’re just right for you.

sources

Article
July 11, 2023
Ep.

The Goldilocks approach: How picking one “just right” team pays off

0:00

Goldilocks wasn’t being picky with her porridge. She wanted it “just right” and who can blame her? Your needs go way beyond porridge at an optimal temperature, though, which makes finding support that’s “just right” even more important. After all, you’ve got groundbreaking products to build, a market to wow, and a business to scale. You need great experts, even better collaboration, and strategies that turn larger-than-life ideas into tangible realities. That means you need to channel your inner-Goldilocks and find a team that’s just right.

Yes, we said “team.” Singular. It may sound a little counterintuitive at first, but consolidating your vendors down to one multifaceted partner will give you stronger results. We like to think of “consolidating” and “accelerating” as synonyms of sorts because we know firsthand that consolidating to the right partner will accelerate your overall innovation.

Here’s how a one-shop approach benefits you from start to finish:

1. The push to do more with less isn’t going anywhere

Everyone is being squeezed to do more with less right now, and you’re likely no exception. Gone are the days of limitless budgets and fat overhead. In fact, you may not get any greenlights from upper management until you cut down your vendor list. 

This may feel like climbing Everest in flip-flops, but it’s actually easier than you think. Just find the right partner — a Swiss Army knife of expertise under one roof because it saves money, time, and frustration. Just like that, doing more with less becomes an achievable reality instead of a daunting decree from the C-suite.

2. Too many cooks equal too much chaos

No matter how great all of your vendors may be, there’s always time and effort needed on your end to play host to this big party of experts. If you look up “chaos” in the dictionary, you might find a picture of someone trying to juggle a team of product designers, a separate UI/UX team, another agency of web designers, a gaggle of engineers, AI specialists, and so on.

But when you consolidate down to one partner that “gets it” from all angles, your time and effort go down dramatically. Consolidation creates a smoother path to success because you don’t have to be the harried go-between.

3. One team, one dream

Hiring multiple specialized teams is like having a stable full of horses wearing blinders — they’re only laser-focused on the one piece of pie they’ve been handed. 

When you consolidate to one vendor, you get a start-to-finish strategic partner that’s just as invested in each phase as you are. They only win if you win. They have expertise from all sides to turn bold visions into an equally-amazing reality, all while being thorough and efficient. At Launch we preach (and deliver on) providing each of our clients with a continuous team for very specific benefits

4. Jack and Jane of all trades aren’t particularly helpful

Don’t mistake consolidation for relying on a team of generalists. A lot of the big conglomerates brag about doing everything under one roof, but what they’re missing under that roof is true specialists that can be pulled in as needed. What does that leave for you in the end? Products that aren’t nearly as exciting and dynamic as they should be.

Simply flip your thinking around. Instead of wrangling five vendors to specialize in five different areas, team up with one group that can tackle them all. Your partner should give you a core team that’s with you through thick and thin, one that deeply understands the market, your users, and your vision. Then, as your project rolls along, this core team knows exactly when to pull in more of their specialized coworkers and how to get them up to speed as efficiently as possible — without you having to sign another contract or find additional budget.

Consolidation isn’t a punishment. When done correctly, it’s a reward that forever changes the way you create, deploy, and expand products. We speak from experience — we’ve helped some of the biggest names in the private and public sectors do it. Let’s fire up your inner Goldilocks and talk about why we’re just right for you.

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