Detroit Diesel and Daimler Trucks sought to educate their target audience on their Detroit Assurance suite of truck safety features through a captivating storyline and accessible immersive experiences. The Augmented Reality (AR) and Virtual Reality (VR) applications were built for prospective fleet owners to learn about the truck safety features in a more memorable experience, lowering the cost and physical boundaries of onsite walkthroughs. The VR experience placed users in the driver seat as they encountered five key safety features first-hand, all working in tandem with physical seat haptics. The AR app expands to a larger audience, giving a birds-eye view of the safety features using common mobile devices.

Enticing new buyers

Leveraging the power of AR and VR as marketing and sales communications, we were to attract traffic to demonstration areas and create impressions on potential buyers.

Efficiently scale for accessibility

Scaling the experience to an augmented reality mobile application meant sales representatives could engage with customers without having to connect to limited VR devices.

Full immersion across physical and digital

By combining physical and digital assets, we were able to expand the experience's safety features through sight, sound, and touch.