Putting the power of smart data into the hands of energy consumers
Challenged with smart meter adoption and energy efficiency goals, DTE partnered with Launch to conceptualize, architect, and design a product that would empower users to track and reduce their home energy consumption.
Primary goals
Teach customers the value of smart meter adoption
Shift customer perceptions and increase smart meter adoption.
Design a positive touchpoint for homeowners
Establish an ongoing, collaborative relationship with DTE customers.
Build a scalable framework for product growth
Enable consumer’s future investments in the smart home with a digital hub.
The most successful energy optimization program in the history of DTE Energy
DTE Insight is empowering users to improve their home energy management. The app provides homeowners with a unique blend of coaching, gamification, and social elements to help them reduce their usage and lower their power bill.
The concept for DTE Insight was born and validated in DTE’s Innovation Program that we manage. The app has generated the highest aggregate savings for an energy efficiency program, provided a positive DTE brand touchpoint, and created a new joint venture, Powerley, where the product has since grown and been implemented with other state utilities.
Easy set up with Energy Bridge
The Energy Bridge device auto-binds to the advanced meter quickly and securely, enabling direct communication in the mobile app to present real-time energy data to customers. Over 37,000 Energy Bridge devices were requested by customers in the first two years from launch.
Gamifying the experience
Personalized energy efficiency recommendations and weekly challenges encourage homeowners to complete energy-saving tasks. Gamifying the experience more than doubled the user retention rate to 65%. Users can also set energy goals, see how they are trending towards their target, and get recognized when they achieve their energy usage and savings goals.
Real-time data
Powerscan™ allows homeowners to understand the amount of power and operating cost of any appliance in the home by measuring the real-time current using the phone’s magnetometer.
Energy on-the-go
The app is available on iOS and Android devices – including the Apple Watch – allowing for real-time energy updates.
