When describing the future, experiencing it is far more effective than showing or telling. DENSO, a leading global supplier of advanced automotive technology, systems, and components, aimed to showcase their advanced technology and product concepts. Utilizing immersive virtual reality (VR) storytelling combined with hardware integration, a true ‘4D’ experience was created that showcases a future where everyone arrives comfortably and safely at their destination. The project allowed users to not just see, but experience the benefits of autonomous vehicles.
In the experience, fully autonomous driving frees the user to safely complete other tasks while traveling. When the user needs to take over, the vehicle transitions into manual driving mode. Vehicle to vehicle communication and various technologies combine to highlight potential hazards, ensuring everyone arrives safely at their destination.
Predicting the future of travel and life management, Launch told a complete user story through interface mockups and working AI visualization. Smart city grid feedback ensures the user makes it to their next calendar appointment on time. Biometrics and artificial intelligence proactively suggest the perfect music, game, or relaxation mode to ensure a stress-free trip.
Starting with the user journey and key elements of futuristic technology, Launch developed a custom shading system to render the stylized environment and animated effects.
Advanced hardware integration meant the experience was far more than just virtual, it was merged with the physical world as well. As users experienced something in VR, the vehicle’s seat reacted in the physical world to provide heating and cooling, movement, and haptic feedback through DENSO's advanced thermal technologies.