What does the future of mobility look like? You don’t need a crystal ball to find out, just a glimpse into the 2024 Consumer Electronics Show and Tokyo Automotive World!
This week on Catalyst, Launch by NTT Data’s Practice Lead for the Future of Mobility Clemens Conrad – who you may remember from when he previously joined us to discuss the evolution of EVs – joins Clinton to talk about all the cutting-edge tech he saw at both shows. Check out the highlights below, then dive into the full episode to learn more about what’s to come in the world of mobility.
EV concepts and partnerships
Ever wish you could take all the comforts of home with you on the road? The shows featured several innovative electric vehicle (EV) concepts that made this a real possibility. But what’s most interesting is that these ideas didn’t just come from the big automakers.
At CES this year, consumer electronics giant LG showcased the Alpha-able autonomous car and the Bon Voyage Camper Van, both of which showcased connectivity with smart home devices and personalized in-car experiences. Samsung announced a partnership with Hyundai and Kia to integrate smart home platforms into their vehicles, creating a seamless connection between home and car environments. This shows us that even the non-mobility companies have much to gain from using mobility to showcase their value in new contexts, expand their business into new markets, and create new brand ambassadors.
Robotics and AI
Hosting a modern tech show without AI and robotics would be like hosting a dinner party without food and drinks. Clemens certainly saw his fair share of both AI and robotics at these shows. Companies like Rightware and Qualcomm showcased AI applications in automotive, including HMI (Human Machine Interface) development and personalized in-vehicle experiences, while Figure and BMW Manufacturing announced a commercial agreement to bring general purpose robots into automotive production.
Autonomous industrial use cases
In some cases, the use of autonomous vehicles in the industrial sector, such as for mining in Australia, is just more practical. Julian Broadbent, the CEO of Applied EV, emphasized the importance of autonomous solutions in remote locations for efficiency and safety. Don’t be surprised if we see more of these applications spring up in the coming years.
Reflections and highlights
All in all, both events provided an inspirational look at what’s to come. Where CES focuses more on inspiration, immersive experiences, and the art of what’s possible, Tokyo Automotive World provides deeper technical knowledge and detailed information about products ready for implementation.
If you’d like deeper insight into Clemens’s CES experience, check out his recap blog. And as always, don’t forget to subscribe to Catalyst wherever you get your podcasts. We release a new episode every Tuesday, and each one is jam-packed with expert advice and actionable insights for creating digital experiences that move millions.
