Want to get bold work like this done?
DTE

Home energy management platform

How we helped
DTE

Home energy management platform

How we helped
DTE

Home energy management platform

How we helped
DTE

Home energy management platform

How we helped
The ask
Industry
Energy
Want to get bold work like this done?
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The most successful energy optimization program in the history of DTE Energy

Challenged with smart meter adoption, community perception, and energy efficiency goals, Launch by NTT DATA approached DTE Energy with an untraditional approach that would set a new bar for the industry, customer experience, and innovation leadership. Together with DTE, we conceptualized, architected, and designed a product for scale, ultimately spinning off into a joint venture investment as Powerley where the product has since grown and been implemented with other state utilities.

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Energy bridge

Energy Bridge auto-binds to the advanced meter quickly and securely, enabling direct communication in the mobile app to present real-time energy data.

Real-time data

Powerscan™ allows homeowners to understand the amount of power and operating cost of any appliance in the home by measuring the real-time current using the phone’s magnetometer.

Gamifying the experience

Personalized energy efficiency recommendations and weekly challenges encourage homeowners to complete energy-saving tasks. Gamifying the experience more than doubled the user retention rate to 65%. Users can also set energy goals, see how they are trending towards their target, and get recognized when they achieve their energy usage and savings goals.

Energy on-the-go

The app is available on iOS and Android devices – including the Apple Watch – allowing for real-time energy updates.

“There is a significant market in the United States and world for smart home and energy-related devices. We are pleased by the positive feedback from customers who are learning more about their personal energy usage and making changes that save them money.”
The impact

Download the app

Create a smarter home that works for you. The DTE Insight app helps you understand, manage and control the energy that powers your home and your life. Make your home smarter and more efficient now.

Download the app

Create a smarter home that works for you. The DTE Insight app helps you understand, manage and control the energy that powers your home and your life. Make your home smarter and more efficient now.

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