The most successful energy optimization program in the history of DTE Energy
Challenged with smart meter adoption, community perception, and energy efficiency goals, Launch by NTT DATA approached DTE Energy with an untraditional approach that would set a new bar for the industry, customer experience, and innovation leadership. Together with DTE, we conceptualized, architected, and designed a product for scale, ultimately spinning off into a joint venture investment as Powerley where the product has since grown and been implemented with other state utilities.
Energy Bridge auto-binds to the advanced meter quickly and securely, enabling direct communication in the mobile app to present real-time energy data.
Powerscan™ allows homeowners to understand the amount of power and operating cost of any appliance in the home by measuring the real-time current using the phone’s magnetometer.
Gamifying the experience
Personalized energy efficiency recommendations and weekly challenges encourage homeowners to complete energy-saving tasks. Gamifying the experience more than doubled the user retention rate to 65%. Users can also set energy goals, see how they are trending towards their target, and get recognized when they achieve their energy usage and savings goals.
The app is available on iOS and Android devices – including the Apple Watch – allowing for real-time energy updates.