Ever had a good product idea you didn’t have the time or resources to pursue? Have revenue opportunities gone unrealized because you couldn’t seize them quickly enough? Are there processes that should really be automated products if only there was the bandwidth? With Launch by NTT DATA’s Rapid Product Validation (RPV) service, we apply our development expertise to get early-stage product concepts off the ground, tested, and ready to scale ASAP. By design, our process results in more innovation and fewer wasted opportunities.
If you’re trying to get more from your product development cycles, below are five ways that Rapid Product Validation services from Launch by NTT DATA can deliver crystal clear business value for your product concepts:
Prove ROI with our research
Pitching a product is harder when you have an unfocused value proposition. RPV provides market research and analysis to both identify and quantify that value so that decision-makers clearly understand its true potential when asked to give the greenlight.
Combat risk aversion with a proven process
Large companies can be risk-averse, which means only proceeding forward with products that are proven winners. That starts with a very precise concept vision. Let us help make a case for your concept, build the model, and gather customer feedback so it’s hard to pass up.
Fill in resource gaps
Product exploration and prototyping requires varying skills. We provide you with a team fully equipped with diverse technical and design skills along with a long and accomplished track record in product development. With this team in your corner, “what can we do?” evolves into “what should we do?”
Build internal champions for winning ideas
Visualizing the concept is a good first step, but building a prototype is far better for winning support from internal stakeholders. We help you create a minimum viable product (MVP) to start getting user feedback fast. That feedback builds confidence, shared understanding, and points to the path forward. Alternatively, it can reveal that something isn’t a winner so you don’t waste resources on unviable products.
Go from concept to output in 3 weeks
Slow product pipelines mean that good, potentially great, ideas start to pile up in a backlog. And by the time those ideas get their moment in the sun, the opportunity or enthusiasm may be lost. When concepts can materialize into working products in a matter of weeks, ideas no longer languish in development. Plus, once people start to see their ideas come to fruition, they feel encouraged, even empowered to continue being creative and innovative.
The future of your business may already be in your orbit — you just need a process to find and nurture those ideas into something special. That’s where Rapid Product Validation comes in. Learn what it could do for your own product pipeline.
