Did you know that 70% of design-led companies have a stronger digital experience than their competitors? That’s just some of the tea we spilled during our recent webinar on Rapid Product Validation.
If you haven’t heard of it, Rapid Product Validation is how Launch by NTT DATA uses design to accelerate enterprise product validation. For those of you who love numbers, we take clients from idea to tested prototype in a three-week sprint.
Now that you’re shouting “Sounds amazing! Where do I start?” think about where you are in the product ideation process. Have you come up with a digital product or services idea that you think has merit? Then Rapid Product Validation is your new best friend. Still gathering ideas and prioritizing which ones might be worth seeing explored further? You're not quite ready yet.
What makes Rapid Product Validation so powerful is the combination of design thinking and user testing. Mixing those two together helps you quickly figure out if this idea merits further investment.
But how do you move so fast?
The key is to skip the Build and Launch phases of product development. That goes against the grain for many product leaders who think you need to fully build out ideas in order to accurately validate them in market. But if you can get a minimum viable product (MVP) out to users at warp speed, you get everything you need to learn about how the market reacts and whether this idea is worth pursuing.
This doesn’t mean flinging out products willy-nilly, though. The first stage of Rapid Product Validation is research. Who is your target persona? What does the customer journey look like? Are your competitors already solving this problem? If so, how? If not, are there any similar markets you can learn from?
The next stage is design. Stitching together a prototype only takes a few days, and then you can move into the final stage: testing.
Some customer interviews will tell you if your prototype resonates. Once you hear the good and the bad, you’ll refine your prototype and see how those changes affect your product’s viability. This is where the quick prototyping comes in so handy; you can get a new version into customers’ hands in just a few days and then conduct another round of interviews.
That’s a quick explanation of Rapid Product Validation. Dive deeper into the process and see how this approach has already generated massive success for other organizations by watching the full webinar on demand.
