Insights
Podcast

Double bottom line: Social entrepreneur Rita Soni on impact sourcing and inclusive talent design

Catalyst Podcast
Catalyst Podcast
/
<Read time>
/
Sep 15, 2026
00:00
00:00
https://rss.art19.com/episodes/bce5050a-e803-4fc4-a772-f240cf22d74c.mp3

In this episode of Catalyst, Tammy is joined by Rita Soni, a social entrepreneur, researcher and one of the leading voices on impact sourcing. Rita served as CEO of NASSCOM Foundation, where the term impact sourcing was coined, and later brought her expertise to Everest Group as a principal analyst. Now she's building GrandResolve, a social enterprise focused on strengthening the foundation of digital services through inclusive talent strategies. Tammy and Rita dive into the business case for impact sourcing, inclusive talent strategies and worker wellbeing.

Highlights from the episode include:

  • Doing good can also make business sense. Impact workers may require more upskilling upfront, but the data from Everest Group shows they ultimately outperform their peers. Higher retention, stronger commitment to the brand and better quality over time all show up in the numbers.
  • Impact sourcing in the U.S. Rita shares the story of Televerde, a company that operates a call center inside a women's prison in Arizona. Women who go through the program build concrete skills and a renewed sense of self-worth. Since the program began tracking recidivism, the number has stayed at zero.
  • Creating better workplaces for everyone. Designing intentionally for people who have traditionally been excluded often improves the experience more broadly. Accessibility features such as ramps ultimately benefit many others, like parents with strollers or someone navigating life with an injury.

Check out the full episode to learn more about Rita’s decade in India and what top executives sometimes admit behind closed doors.

Enjoying Catalyst? Don’t forget to like and subscribe for new episodes every Tuesday.

Please note that the views expressed in this episode may not necessarily be those of NTT DATA.

No items found.
Episode hosts and guests
Tammy Soares
President
/
Launch by NTT DATA
Rita Soni
Social Entrepreneur
/
GrandResolve
No items found.
Let’s talk.

Transform insights into action and ideas into outcomes.