Innovative and engaging product experiences win the market. It’s what we’ve been hearing for over 20 years and the tsunami of digitization taking place makes “exceptional or bust” an even stronger rallying cry.
But how do you actually create these desired experiences? How do you know if that idea floating around in your head is a winner? And how can you possibly get legitimate feedback from your users fast, not based on assumptions, but real user feedback, engaging with real digital concepts?
Questions like these can make it scary to move forward, especially when budget cuts, talent shortages, and organizational risk are so dominant. But here at Launch by NTT DATA, we don’t shy away from scary. Instead, we set out to be different by design — a purposeful blend of bold and pragmatic. And that’s why we created a workbook for our proprietary process that will help you navigate these questions and so much more.
Rapid Product Validation. That’s what we call the process. You might consider it the fast lane to winning products because it’s a step-by-step design sprint that condenses months of product research, design, and validation into just three weeks. (Like we said, we’re different by design.)
True to its name, Rapid Product Validation is about validating whether an idea is viable in the market — not brainstorming of the idea. If your team is still in the ideation phase, this workbook might feel premature for you. Pick this process up after you’ve come up with a short list of solid potential ideas. If you’ve got an idea or two you think might have legs, buckle up and let’s go.
This workbook is a full-fledged action plan for you and your team. Yes, Launch by NTT DATA can certainly guide you through the process. In fact, that’s how we put a repeatable process on paper in the first place — from the expertise, best practices, and key learnings derived from working with companies that want to move fast and, if necessary, fail small. (Either way, they learn fast). But if you want to go it alone, this workbook has the steps you need.
In it, you’ll explore:
- Why good ideas stay grounded (and how to avoid it)
- How to think like a sprinter instead of a marathoner
- A list of resources (people and otherwise) to drive you forward
- A week-by-week agenda to make your work fun, collaborative, and focused on outcomes
- Real-life examples of Rapid Product Validation in action
If you want to turn a product vision into reality and get fast, conclusive results about how the market will react to it, don’t waste another minute. Grab our ebook, From idea to user-tested prototypes in 3 weeks: A rapid product validation workbook, and put Launch by NTT DATA’s one-of-a-kind expertise to work for you.