Building the Trust Stack: A conversation with Rori DuBoff

If you’ve been finding yourself questioning the legitimacy of what you’re seeing online more often, you aren’t alone. In fact, recent studies show only 32% of the US population trusts AI technology.

In this episode of Catalyst, Tammy is joined by Rori DuBoff, a digital strategist with over 20 years of experience across marketing, media and design. In a world where authenticity and truth are increasingly challenged by various influences and bad actors, Rori and Tammy dig into the critical importance of trust and transparency in digital experiences.

Highlights from the episode include:

• The dual nature of AI. While AI can be used to create deep fakes and misleading content, it also has equal potential to help sift through the noise and verify information. Rori shares why it's more important than ever to make sure it's used ethically with robust safeguards to prevent exploitation.
• Consumer preferences are evolving. The shift in consumer preferences towards privacy and security is influencing the digital landscape. People are increasingly willing to pay for services that provide these benefits, which reflects a broader trend of valuing personal data and avoiding intrusive advertising.
• The AI Trust Stack. Rori shares her model that helps in designing digital experiences that are trustworthy for both humans and AI agents. The AI Trust Stack includes key components like content origin, coherence, channel consistency, transparency and verification, which are essential for building trust.

Check out the full episode to learn more about how to navigate the complex landscape of digital experiences and make sure they're grounded in truth and transparency.

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Please note: The views expressed in this episode may not necessarily reflect those of NTT DATA.