Diseño para la gente - Desbloqueando el potencial digital del sector público

It’s something everyone has in common — we all get incredibly frustrated trying to navigate public sector websites. “What a friendly UI!” is not exactly the first thing that comes to mind when you’re on your local DMV’s mobile site trying to find ten different forms on ten different pages. But it doesn’t have to be that way. Public sector information can and should be easily accessible for everyone. 

In an attempt to eliminate some of that universal frustration, Gina hosted Natalie Kurz and Cathy LoDuca on this week’s Catalyst episode to discuss their work in the public sector and the websites/apps they love. Check out the highlights below, then dive into the full episode to learn more about how the right digital development impacts the citizen experience.

Equitable and accessible designs

Navigating government websites, especially on mobile devices, can be a huge pain. Prioritize mobile-first design approach, user research, and usability testing to make sure that services are equitable and accessible, especially for elderly users. 

A balance for tight budgets

Budget constraints and political factors can really throw a wrench into a public project's success. A careful cost savings/user experience balance is essential for digital development projects, like modernizing back-end systems and transitioning to the cloud.

Better RFPs are a must

The typical government RFP (Request for Proposal) prioritizes technical requirements over user experience, leading to poorly written RFPs. Instead, they should focus on the problem statement and allow for storytelling to better align with user needs and expectations.

Outsourced digital development is another must

Public agencies can never have too much cost savings and flexibility, and they typically don’t happen in-house. Some highly successful examples of outsourcing digital experiences to service providers include the United States Web Design System (USWDS) and the MTA app.

Actually user-friendly government services

Digital tools and services, such as ParkNYC, contactless payment DMCA, USPS Informed Delivery, Nixle alerts, and centralized portals make government services more accessible and user-friendly.

It all leads to a better community 

When government services are efficient and easy to use, they enhance the overall appeal of the community and make it a more desirable place to live.

As always, don’t forget to subscribe to Catalyst wherever you get your podcasts! We drop a new episode every Tuesday, and each one is jam-packed with catalysts for digital experiences that move millions.