With more than half of the world’s population moving to urban areas, building a city transportation system can be chaotic. To help the world improve through better mobility, Ford partnered with Launch by NTT DATA to build the foundation for their Ford City Insights Platform – a tool that allows cities to easily visualize and understand their entire transportation system so they can make better decisions for their communities today and in the future.
Physical and digital tools unite
Unique opportunities to learn and collaborate were opened by leveraging a physical, large-scale, 3D printed city on top of high-definition displays. This physical display was connected to a fully interactive 3D touchscreen and tablet controller that triggered a variety of transportation simulations.
A variety of transportation simulations
The physical/digital experience is powered by an aggregate of transportation data models to simulate shared mobility and autonomous vehicle impacts, as well as forecasting community needs for aging populations within the City of Ann Arbor, MI.
Designed and built for longevity
With repurpose and reuse in mind, the physical buildout of Ford City Insights’ 3D display was designed and built to work for multiple configurations and sizes when expanding to cities beyond Ann Arbor. Additionally, the hundreds of 3D printed buildings were printed and assembled with easy setup in mind.