Elevating off-road adventures for the Jeep community
Jeep has one of the strongest brand communities on the planet. Jeep partnered with Launch to enhance their Badge of Honor App—a social platform that invites the Jeep community to find and conquer trails, earn points and get physical badges of honor to put on their vehicles.
Primary goals
Develop a strong digital platform
Ideate, design and develop product features that provide value to Jeep owners, while navigating the inherent challenges associated with creating a social platform.
Celebrate moments of significance
Ensure Jeep off-road enthusiasts can share their trail accomplishments and experiences in a variety of ways.
Establish new forms of business value
Drive broad business value by incorporating facets of natural brand promotion, after-market parts sharing and more.
Inspire adventure
Jeep owners purchase Jeeps for their unique off-roading capabilities and associated culture of adventure. Badge of Honor deepens this experience by providing owners access to the latest events and sanctioned trails. They can earn both in-app digital badges and physical badges to display on their vehicle.
Drive engagement
Users can climb the ranks based on points earned from checking into trails, sharing photos and commenting. Community sourced info builds on the trail details, helping users better prepare for the adventure ahead.
Play anywhere
Given the lack of connectivity while off-roading, extensive field testing was performed to ensure a seamless user experience through a unique on/offline mobile architecture.
Special attention was paid to maintaining access to crucial information while on the adventure by developing a unique back-end system devised to capture and cache user activity when no data signal is detected.
Ride with pride
22K active monthly users are constantly sharing new information, new ratings, new trails and top tips through the Jeep Badge of Honor platform. Built for scale and fueled by a community of outdoor enthusiasts driving the social content, Jeep’s storied history and brand advocacy continues to grow.
