With the popularity of online retail continually on the rise, physical retail spaces need to evolve to meet consumer expectations. On a mission to transform the traditional mall experience, Launch is reimagining mobile apps for all Taubman centers to incorporate successful facets of online shopping, such as digital content, personalization, convenience, and community.
Exclusive offers, events & dining
We drive consumers to the physical retail space by providing them with the new and exclusive offers, events, and dining content catered to each center. Users can view content details and save for quick access later in their Profile.
Personalized curated content
With 63 percent of consumers expecting personalization as a standard in retail service, our solution offers curated, recommended content based on personal interests so that consumers can engage with what matters most to them.
Building brand connections
We enable users to conveniently connect to brands they love by offering access to retailer-specific offers, product listings, “where to park” suggestions, and similar store recommendations for each retailer they view.
Time-saving wayfinding
Time is a precious commodity in today’s busy world. Competing with the time-saving luxuries of online retail, we implemented a comprehensive indoor wayfinding solution that allows for easy and efficient navigation to all mall retailers, dining, and amenities.
10 out of 10 users consider this solution as a must-have companion while shopping
We collaborated with Taubman stakeholders to usher in a new era of shopper engagement: give consumers a more convenient and rewarding way to experience mall retail. After conducting initial research and stakeholder alignment sessions, we designed, developed, and tested our solution. The results are in, 10 out of 10 users consider this solution a must-have companion while shopping.
Ultimately elevating retailer success, we have transformed the way consumers interact with traditional malls – allowing them to cater their experience to their specific needs, lifestyle, and interests. Today, Taubman offers a mobile solution that not only keeps their consumers engaged beyond in-store, but also elevates retail experiences in our ever-evolving digital world.
