Far from just “making things look pretty,” design is being used to set vision, define product strategy, and drive exponential growth for organizations. Hear how brands are approaching design as a catalyst for positive change and business success.

This panel will cover:

• Myth busting: shifting the view of design from static and aesthetic to a dynamic force for fostering innovation.
• Oh the humanity: how placing humans at the center of the design process inspires a shift to more valuable and impactful products.
• Team players: how design works together with cross-functional teams to drive value cohesively.
• Design to win: how excelling in design creates more loyal customers, greater market share, and a competitive advantage.